Why are family offices leaning into office real estate right now?
by Caleb Parker, CEO at Brave Corp
Because they’re not bound by short hold periods, and right now, that’s a competitive advantage.
They’re patient.
And patient capital sees what others miss.
While many institutional players sit on the sidelines, family offices are quietly repositioning assets where operational performance creates upside.
Not just through design, but through experience:
• Hospitality-led operations
• Brand that builds identity and community
• Programming that keeps people coming back
Across my 17 years in office real estate,
I’ve seen how these elements translate into real commercial impact:
• Faster leasing
• Stickier customers
• Premium NOI
• Long-term value unlocked through operations
But it’s not just me.
At Brave Corp, we’re applying this approach right now across a live pipeline of consulting and operating partnerships.
If this aligns with how you’re thinking about office, tap here to learn how we partner with investors to reposition and operate assets:
Feel free to reach out if you’d like to talk through an opportunity.